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Starbuck’s “Race Together” Project

Matea Perez, Writer

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Starbucks announced early last week that they are doing a project where they will write #Racetogether on your cup and they will talk to you privately and ask this question, “How have your racial views evolved from those of your parents?” Of course you do not have to participate.
“The decision has sparked a backlash on social media, with people saying it’s opportunistic for a coffee chain to try and inject itself into such an important issue…customers are drawn to companies that project some sort of feel-good image or embrace positions on social causes,” says Sacramento Bee.
One of those being about racial views. Starbucks is trying to relate this with coffee however, no one associates their morning coffee with race. Many people have come to believe that this project that Starbucks is being naive and even said to be using racial tensions to boost its bottom line.
“Starbucks’ campaign was widely ridiculed on social media by people who said it’s opportunistic and inappropriate for a coffee chain to insert itself into such an important issue,” says Sacramento Bee.
It is also said that Starbucks has helped some people. “Patrick Delatore, 18, a customer at a Starbucks in New York City, said a national chain might be able to help change the minds of young people who will shape the country’s direction in the future.”
There is an online survey at the end of the article on Sacramento Bee and it’s asking “Do you support Starbucks CEO Howard Schultz encouraging baristas to engage in a conversation with customers about race relations?” It gives you two answers to choose from. The first one is “Yes, any way that we can encourage open dialogue about race issues is good,” and “No, just give me my coffee.” Out of 665 people that have answered 89% answered “No, just give me my coffee.”

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